I've been meaning to integrate Glee into one of my posts for some time now, and I finally got my chance. Anyway, remember when I asked if companies are asking for too much experience in social media managers (and the like) positions? Well, it just so happens I am ditching my traditional PR position and becoming one...and it didn't even require 10 years communications experience. As of tomorrow,
Social media loser: Wheat Thins
There's a lot of brands I talk about who I think are doing a great job in the social space. My post about "The Big 3" has some of those examples. There's also some brands I like to talk about who are not doing a good job. Why? Well, as part of my job I research a lot of companies doing social right and wrong to learn from them. I like to affectionately refer to these brands as "Social Media
Winter projects
I'm pretty anti-New Year's Resolutions. They may work for some, but we all feel compelled to make them since that's the norm. Come February 1, the thought of them will be gone for most who make them. But, I am for setting goals year 'round. You know how they say to never start a diet on a Monday? Well, the same goes for never setting a "resolution" on January 1. At least in my opinion. However, I
Can we (and should we) move past Facebook and Twitter?
Over the past few years, I've worked on, read about, and attended events that are all social media-focused. I can safely say we've made tremendous progress as a collective group (i.e. PR, ad, marketing, digital), but no one's "there" yet. We haven't got it all figured out yet. Even the companies who have done an excellent job aren't there yet, although they've set quite the mark for the rest of
Have yourself a spicy little Christmas
Over the weekend, I visited my family in Cleveland for Christmas. We usually go the day after but this year we went the weekend before. So, how does my family celebrate Christmas? Sitting by a fire and exchanging gifts? Well, yeah, but we also drink and eat! (We're Italian and that's what we do.) While in Legacy Village, we sipped on Bloody Marys and flat breads, and also made a pit stop at the
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