Over the years of working in communications, I've held a variety of roles and responsibilities. Pretty typical in this field. From writing to media relations, social strategy and everything in between. And in the last 6-7 years, influencer marketing has been a frequent role of mine. Especially now at my current job. If you work in the industry, then chances are it's been part of your marketing mix
The Official 2021 Planner Post
It's that time of year...my 2021 planner unveiling! If you're new around here, I am kind of obsessed with planners. (That post from 2009 mentions my Blackberry...LOL.) I've been using them since elementary school and there's just something about a fresh, beautiful set of blank pages to start the year off right. By about September it's tattered and ink stained, but that's a sign you're actually
How to Be Heard: Learnings from the Pennsylvania Women’s Conference
This past month, I attended my first Pennsylvania Conference For Women, an event I've always had on my list. Even though it was virtual, it was still a great experience and an amazing roster of women spoke, including Viola Davis and Tara Westover. One of the sessions I attended was from a woman named Charmaine McClaire – an executive coach and communications expert. Charmaine shared her
Motivating Millennials: Communicating with the Younger Generation in the Workplace
This morning, I did a presentation for a professional organization that was all about motivating millennials in the workplace. Millennials often get a bad rap. They’ve been called lazy, entitled, and they are also apparently murderers. As a millennial myself, I get highly annoyed at these stereotypes. The fact of the matter is this: By 2030, 75% of the workforce will be made
Keeping Healthy During the Work From Home Workweek
Yesterday, I participated in a webinar for PRSA Pittsburgh about our partnership with NAMI Keystone PA last year. PRSA helped with communications for the campaign, CEOs Against Stigma which engaged local business leaders to combat the stigma of mental illness in the workplace. While we spoke about the campaign and what we did last year, we also touched on how the pandemic has caused
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