On May 2, 2010, I will do something I've never done: Run 13.1 miles in the Pittsburgh Half Marathon! I've been an athlete all my life. Nothing hardcore, just have always participated in sports. From field hockey to gymnastics to softball and lacrosse, I've played nearly every sport. Lacrosse was the sport I kept up with the most - playing from sixth grade up until I graduated from college. I've
Social Media’s Role in the World of Public Relations – A Presentation for College PR Students
Last night, I had the privilege to go back to my alma mater, Slippery Rock University, and give a presentation to a group of students in their "Intro to PR" class. I touched on how PR pros are using new social media tools to do their jobs, and how it's reshaping the PR industry, particularly with media relations. The presentation is here.
Social Media’s Role in the World of Public Relations – A Presentation for College PR Students
Last night, I had the privilege to go back to my alma mater, Slippery Rock University, and give a presentation to a group of students in their "Intro to PR" class. I touched on how PR pros are using new social media tools to do their jobs, and how it's reshaping the PR industry, particularly with media relations. The presentation is here.
If a tree falls in the woods, and Coke stops advertising, will anyone stop buying it?
Ever since Pepsi opted to not advertise in this year’s smorgasbord of Super Bowl commercials, I’ve been thinking about its strategy. Not to mention, in hopes of giving up my Diet Coke addiction, I gave up pop for Lent so I’ve had it on the brain. So far I’m still craving it… Anyways, I got to thinking about monster brands. Pepsi, Coke, Budweiser, Kleenex, McDonald’s. To me, these brands are
The Job-Searching Twitter Novice’s Guide to Getting a Job
A few weeks ago, I participated in the first-ever “Help a PR Pro Out” Day, or HAPPO. I volunteered to help facilitate conversation between those hiring, and those seeking employment in the Pittsburgh area via Twitter. Unfortunately, not as many companies hiring participated as I had hoped, but the real meaning behind HAPPO was to make connections and network. Some people impressed me, while some
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